The Plush Toy Brand the World Can’t Stop Loving
If you’ve ever picked up a Jellycat and immediately wanted to hug it, you’ll understand the appeal. Founded in London in 1999, Jellycat has grown from a small soft toy brand into a global phenomenon — beloved by children, collected by adults, and gifted at every occasion imaginable. And at Paperplay Inverloch, we’re proud to be one of the places you can find them here on the Bass Coast.
What makes Jellycat so special? It starts with the materials. Every Jellycat is made from exceptionally soft, high-quality plush that is genuinely unlike anything else on the market. The moment you pick one up, you understand the hype. They’re designed to be cuddled, displayed, collected — and given as gifts that people actually treasure.
The Jellycat Philosophy
Jellycat has always done things a little differently. Rather than chasing trends or copying what’s popular, they’ve built their brand on pure imagination and playful originality. Their designers draw inspiration from nature, food, everyday objects, and pure whimsy — which is why their range includes everything from classic bunny rabbits to a baguette, a temaki roll, a lightning bolt, and a life ring.
Every character has a name, a personality, and a charm that makes it feel like a genuine friend rather than just a toy. That’s not an accident — it’s the result of meticulous design, extraordinary softness, and a brand that genuinely cares about the joy their products bring.
Our Jellycat Range at Paperplay Inverloch
We stock a carefully chosen selection of Jellycat designs, spanning their most beloved ranges:
Bashful Bunny
The one that started it all. The Jellycat Bashful Cream Bunny is one of the most iconic soft toys ever made — with its floppy ears, velvety soft fur, and gentle expression, it’s the perfect first toy for a new baby and a timeless keepsake for years to come. Available in Medium.
Bartholomew Bear
Another Jellycat classic, Bartholomew Bear is the quintessential teddy bear — soft, sweet, and utterly huggable. We stock both the Junior Plush (suitable from birth) and the fun Bartholomew Bear Seafarer Outfit for a nautical twist on a favourite.
Amuseables
This is where Jellycat’s creativity really shines. The Amuseables range turns everyday objects and food into irresistible plush characters, complete with little faces, stubby arms, and booted feet. Our range includes:
- Amuseables Baguette Bread — a French baguette with a smile. Need we say more?
- Amuseable Peanut — a little legume with a lot of personality
- Amuseables Sun (Huge) — a giant, beaming sun that makes a spectacular statement piece
- Amuseables Moon (Huge) — the perfect companion to the Sun, equally large and equally loveable
- Amuseables Sun “Roller Skates” — the sun, but make it sporty
- Amuseables Life Ring — a nautical novelty that’s as fun as it looks
- Amuseables Coneroi Temaki — a sushi hand roll with a cheeky grin, for the foodie in your life
Novelty Characters
Beyond the core ranges, Jellycat creates a constantly rotating cast of original characters. In our collection you’ll find:
- Timmy Turtle — a gentle, soft turtle perfect for little ones
- Keli Pelican — a wonderfully characterful bird with that signature Jellycat softness
- Fancy Carp — an elegant fish that makes a surprisingly lovely gift
- Zapperty Lightning Bolt — a bold, bright bolt of fun energy
Bag Charms
New to the Jellycat universe — bag charms! The Clyde Capybara Bag Charm is a miniature Jellycat character you can clip onto your bag, keys, or backpack. A brilliant little gift and a way to carry a bit of Jellycat magic wherever you go.
Who Are Jellycat Toys For?
The honest answer: everyone. Jellycat toys are genuinely age-agnostic:
- Babies & toddlers — safe, soft, and perfect for little hands
- Children — imaginative play companions and beloved bedtime friends
- Teens & adults — collectible novelty characters and desk companions
- Gift givers — for baby showers, birthdays, Christmas, and “just because” moments
The Perfect Gift, Every Time
If you’ve ever struggled to find a gift that feels genuinely thoughtful, a Jellycat is the answer. They’re universally adored, beautifully packaged, and available at a range of price points. Whether you’re after a baby shower gift, a birthday surprise, a Christmas stocking filler, or something a little whimsical for yourself — there’s a Jellycat for every occasion.
Shop Jellycat at Paperplay Inverloch
Find our full Jellycat range in store at Paperplay Inverloch or shop online with fast shipping Australia-wide. New characters arrive regularly and popular designs sell out fast — so if you spot one you love, don’t wait!