{"product_id":"off-the-scales-aimee-donnellan","title":"Off The Scales - Aimee Donnellan","description":"\r\n\t\t\r\n\t\t\r\n\t\t\u003cstyle type=\"text\/css\"\u003e.cs199E8EB{12pt;font-weight:bold;color:#181B21;font-style:italic;Segoe UI;} .cs1844654{text-align:left;margin:0pt 0pt 0pt 0pt;line-height:1.15;text-indent:0pt} .cs47DB3EB{12pt;font-weight:normal;color:#181B21;font-style:italic;Segoe UI;} .csDF76FDB{12pt;font-weight:normal;color:#181B21;font-style:normal;Segoe UI;} .cs531660B{12pt;font-weight:normal;color:#181B21;font-style:normal;Segoe UI;} .cs8130CDB{12pt;font-weight:bold;color:#181B21;font-style:normal;Segoe UI;} .cs338A614{text-align:left;margin:0pt 0pt 12pt 0pt;line-height:1.15;text-indent:0pt} .cs3388614{text-align:left;margin:0pt 0pt 10pt 0pt;line-height:1.15;text-indent:0pt}\u003c\/style\u003e\r\n\t\r\n\t\u003cp class=\"cs338A614\"\u003e\u003ca id=\"_dx_frag_StartFragment\"\u003e\u003c\/a\u003e\u003cspan class=\"csDF76FDB\"\u003eThe inside story of the race to develop Ozempic – the world’s first truly effective and safe obesity drug – and its potentially revolutionary effects on public health, and our deeper culture and values.\u003c\/span\u003e\u003c\/p\u003e\u003cp class=\"cs338A614\"\u003e\u003cspan class=\"cs8130CDB\"\u003e'A FASCINATING DEEP DIVE' \u003c\/span\u003e\u003cspan class=\"cs199E8EB\"\u003eGuardian\u003c\/span\u003e\u003c\/p\u003e\u003cp class=\"cs338A614\"\u003e\u003cspan class=\"cs8130CDB\"\u003e'VERY ENGAGING'\u003c\/span\u003e\u003cspan class=\"cs199E8EB\"\u003e New Scientist\u003c\/span\u003e\u003c\/p\u003e\u003cp class=\"cs338A614\"\u003e\u003cspan class=\"cs8130CDB\"\u003e'ENLIGHTENING' \u003c\/span\u003e\u003cspan class=\"cs199E8EB\"\u003ePublishers Weekly\u003c\/span\u003e\u003c\/p\u003e\u003cp class=\"cs1844654\"\u003e\u003cspan class=\"cs531660B\"\u003e\u003co:p\u003e \u003c\/o:p\u003e\u003c\/span\u003e\u003c\/p\u003e\u003cp class=\"cs338A614\"\u003e\u003cspan class=\"csDF76FDB\"\u003eA ‘cure’ for obesity has long evaded the pharmaceutical industry, until the development of Ozempic: a diabetes medication that targets the GLP-1 hormone and makes people feel fuller for longer.\u003c\/span\u003e\u003c\/p\u003e\u003cp class=\"cs338A614\"\u003e\u003cspan class=\"csDF76FDB\"\u003eAfter decades of research, Ozempic’s creator Novo Nordisk quickly became one of the most valuable companies in Europe. Now it struggles to keep up with its rivals in an explosive and lucrative market for weight-loss injections. The treatment is so effective that it’s already disrupted industries from healthcare to fast food to fashion. Financial investment has skyrocketed and public demand continues to soar alongside celebrity endorsements. Beyond million-dollar profits, countless lives could now be saved from preventable diseases, but one question remains: are these drugs too good to be true?\u003c\/span\u003e\u003c\/p\u003e\u003cp class=\"cs338A614\"\u003e\u003cspan class=\"csDF76FDB\"\u003eThrough original reporting and rigorous research, Aimee Donnellan uncovers the complicated history of a medical breakthrough that is changing the world, while raising difficult questions about inequality, morality, our beauty ideals and the pursuit of thinness. Along the way, Donnellan profiles the female scientist whose contributions to the discovery of GLP-1 were overlooked and some of the earliest Ozempic users share powerful testimonies.\u003c\/span\u003e\u003c\/p\u003e\u003cp class=\"cs3388614\"\u003e\u003cspan class=\"cs47DB3EB\"\u003eOff the Scales\u003c\/span\u003e\u003cspan class=\"csDF76FDB\"\u003e is a revelatory, gripping and urgent study of the unexpected consequences of finally getting what we’ve wanted for so long.\u003c\/span\u003e\u003c\/p\u003e","brand":"Paperplay Inverloch","offers":[{"title":"Default Title","offer_id":49717325234453,"sku":"9780008719098","price":34.99,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0278\/9303\/9201\/files\/9780008719098_1.jpg?v=1769476023","url":"https:\/\/www.paperplay.com.au\/products\/off-the-scales-aimee-donnellan","provider":"Paperplay Inverloch","version":"1.0","type":"link"}